Tarang Bhargava

Every successful Internet marketer has heard the term, "content is king." The good ones believe it, and take it to heart. Without original, quality content, you won't get good, quality visitors! Original Content is BEST, and if you want to be successful, then you will add Article Marketing to your portfolio.

Reasons why you should consider Article Marketing?

• Increased number of back-links to your web site.
• You can targeting different keywords and key phrases.
• Get links back to your site from your article content.
• Authoritative back-links - establish yourself as an authority on your product or service
• Increase traffic to your web site
• Increase your search engine position

6 Reasons to do Article Marketing

1. Free advertising

   writing and submitting articles is the best way of promoting your web site by creating more visibility for your website, product or service. It is free to do and all it takes is your time to write the article.

2. Write about your Business Writing an article about your business or whatever you wish to promote is not that hard. If you are stuck on something to write, read a few articles on the same topic and the put the article into your own words.

3. Increase the links to your web site Once your article has been submitted and published you will immediately gain incoming links to your site making it more visible on the web and in search engines, an article which is relevant to the content on your site will be considered highly relevant by the search engines.

4. Establish yourself as an expert

   By establishing yourself as an expert by giving your opinion and views, especially when they are backed up by facts and figures will set you up as an expert in your field.

5. Articles have a longer life span than adverts Article that have been submitted & published in directories will be around for a long time, so an article you wrote two years ago will still be driving traffic to your web site today.

6. Multiple links from just one article

   When other people or sites publish your article they are promoting you and your website by using your article, including the link to your site, on their web site, or blog, which is another way to increase traffic to your site

Get good quality content

There are free article directories and private label rights groups all over the Internet where you can get all the content you want. You can find loads of articles directly relating to almost any topic you may have a website on. Why not use it? That sounds a lot easier than writing it from scratch.

Get ahead of your opposition on the listings by writing your own articles. It's not as hard as you may think it is. One acceptable way of going about it is to take that free or PLR article you found and rewrite it in your own words. Do it a paragraph at a time. First read the source article paragraph and digest it. Put it aside and write it out in your own words. Move on to the next paragraph and do the same thing. Continue until you've reached the end of the article. Now you've got a completely unique article that the search engines and article directories will love

Watch out for Duplicate content

Search engines have a way of scoring every website they come across. The sites with the best scores show up at the top of the list when their keywords are searched for by an Internet user. You want to ensure that you are at the top of this list for your keywords, because studies show that most clicks come from the top of the search results page. Fewer clicks occur at the bottom of the page, and much fewer on the second or third page.

If your site contains the exact same content, word-for-word, as another site, you will get a lower score because of it. Therefore, you don't want to put free articles on your website, because they will always be duplicated elsewhere - on the article directory you got it from, to start with. Plus on the site of everyone else who saw that article and decided to use it on their own sites. Many of these might be your competitors.

Conclusion

If you write one article a week the number of links you can build up for your site will grow steadily, and each one of those links helps you to become more visible on the Internet, helping your potential customer base find you rather than your competitors.

Alan Scholtz is the owner of Learn to Be Debt Free

If you want to find out more about article marketing and Discover how it will benefit YOU, then get a copy of Article Writing Secrets, start writing your first articles today.

// posted by 3apriloshn @ 3:40 PM 0 comments